The essay I wrote for HuffPost a few months ago wasn’t supposed to have a second act. It was a story about stumbling into a problem I didn’t know existed. The problem was school lunch debt, and the particular, quiet shame we inflict on kids over it. The kind that involves spreadsheets and cafeterias, and the public humiliation of 7-year-olds over a balance of like $9. It was a story about how I’d seen a headline about $2.8 million in school lunch debt across Utah, and how that big, abstract number led me to a small, concrete one — $835 for a single elementary school.
I wrote about the strange feeling of driving to a district office on my lunch break to hand over a personal check to clear that debt, feeling both incredibly useful and deeply complicit in a broken system. It was a story about the absurdity of lunch debt and the even greater absurdity of how simple the solution should be, and my journey toward starting the Utah Lunch Debt Relief Foundation to tackle this problem once and for all. And when it was published, I figured that was the end of it.
See, there’s a kind of script you assume is running when you write about something like, say, the quiet, structural, soul-crushing meanness of school lunch debt. A script for what happens when you try to articulate a very specific species of sadness. The script, which you’ve absorbed from the general culture, dictates that you write the piece, you put it out there into the digital noise, and what you expect back — what you’ve steeled yourself for — is a kind of echoey silence. Maybe a few sympathetic clicks, a couple of comments that say “So sad,” before the algorithm serves up the next item for consumption. And then that’s it. The end.
So when my piece went live, I was fully prepared to see the script play out.
Except the readers apparently didn’t get a copy of the script. Or they got it and decided it was poorly written.
Because they didn’t just read about a problem and sigh or scroll on ― they did the improbable, the practical, the quietly heroic thing. They erased the lunch debt at a school they’ve probably never heard of, in a town they’ll probably never visit, for kids they’ll almost certainly never meet. After the story ran, enough of them donated that we raised nearly $20,000, and we used that to pay off the entire outstanding debt for Oak Leaf Elementary. And then for Silvercrest Elementary. And then for Lone Peak Elementary.
They did this. Maybe even you did this. Perhaps you were one of the hundreds of people who stepped forward and reached through the screen and changed kids’ lives. And in doing so, you demonstrated — to me, and more importantly to a whole bunch of families who were probably dreading the mail — that the world, or at least a tiny, ledger-defined corner of it, is not the inert, immovable object it often pretends to be.
What you did here is proof that strangers can decide, together, to make things better. Proof that a problem as grimly persistent as lunch debt — a problem that feels woven into the very fabric of “how things are” — can actually be made to vanish. So, thank you. And I mean that in a way that I’m trying to strip off all the usual sentimentality that makes the phrase “thank you” feel hollow. Thank you not just for the material generosity, but for the evidence. For showing me that this whole mission isn’t just some wish-fulfillment exercise. This is making a difference.
And the timing of it — I keep getting stuck on the timing. This all went down right before summer, which, if you’re a kid, is a word that’s supposed to be synonymous with freedom and popsicles and skinned knees.
But if you’re a parent teetering on the edge of solvency, summer can be the season of low-grade dread. It’s when the school’s not there to provide a meal, and it’s also when the collection agencies, with their own grim seasonal rhythms, start calling about last year’s debts. The letters with the red ink. The quiet shame of owing money for something as basic as your child’s food. There’s a unique cruelty to the idea that a kid’s summer could be shadowed by a debt for chicken nuggets and milk. And what you readers did was you gave these families a summer without that specific shadow. You gave them a little bit of breathing room, which is maybe the most valuable currency there is.
And I should also thank the editors, who let this whole thing run in the first place, because let’s be honest: A story about a guy with a spreadsheet quietly paying off cafeteria bills is not, by any metric, the kind of content engineered to go viral. It contains no celebrities, no political scandals, no outrage-bait. Just a bunch of regular adults, quietly, and for a moment, refusing to be bystanders to something as insane as school lunch debt.
If I sound surprised by all this, it’s because I am. My own default setting, hard-wired by years of observing the world, is that large systems are fundamentally unchangeable, that good intentions are mostly just fuel for irony — that the best one can hope for is to maybe not actively make things worse. And I have been proven wrong, and I keep being proven wrong, every day since this started. People read a story, they sent money, the district sent back a receipt with a zero on it, and for once, the cold, brutal math of the world worked out in favor of the kids.
I wish I could tell you this is some kind of permanent fix. That we’ve slain the hydra — that no child at Oak Leaf or Silvercrest will ever again have to worry about the cost of a hot lunch. But I know better. The system that generates the debt is still in place, humming along, and new debts will accrue tomorrow and the day after. But here’s the beauty: I’m not alone anymore.
Some of you wrote to me. You said you were starting your own things, in your own towns. You asked for advice, or for copies of my spreadsheets, or just for a little encouragement — as if I were some kind of expert, which I’m not, unless a certain kind of obsessive stubbornness now counts as expertise. I’ve heard from people in Georgia, in Texas, who are now making their own calls to their own school districts, writing their own checks, zeroing out their own ledgers. I’ve never been so moved by the kindness of strangers.
So it’s important that I tell you the real goal. The real goal is zero lunch debt, everywhere. And this, right here, is where the personal act of writing a check has to become something else. Because paying off debt is triage ― it’s vital, life-saving work, but it’s not a cure. The cure is political, which is a word that I know makes a lot of us want to immediately go lie down in a dark room. But there has never been a more critical time to be active, to focus on the things you can actually change.
If it’s not money, it’s your time. It’s a phone call. It’s showing up. I never, ever believed I’d be in a position to help pass a bill like HB100 here in Utah, a bill that made meals free for 40,000 kids who were previously paying a reduced price they still couldn’t afford. I had people — smart, serious people — tell me it was impossible, that it would never happen. But it did. It happened because enough people refused to accept the quiet, cruel logic of the status quo. Good things happen, but they don’t just happen — they are pushed, and shoved, and sometimes dragged kicking and screaming into existence by people who refuse to take no for an answer.
But — and this is a huge, terrifying, soul-crushingly important but — even as we win a battle like HB100, the larger war is escalating in ways that are almost too grim to contemplate. There’s a piece of legislation making its way through Congress, a thing some of its proponents have called the “Big Beautiful Bill” that plans to slash federal spending by gutting programs that millions of Americans depend on. And while the House Education and Workforce Committee’s version of the bill didn’t have direct cuts to school meal programs, this is a kind of rhetorical shell game.
The bill proposes devastating cuts to the Supplemental Nutrition Assistance Program (SNAP), and cuts to SNAP are cuts to school meals. It’s a backdoor attack. Kids are often automatically certified for free meals because their family is on SNAP. You cut SNAP, you sever that automatic link. You force families back into a bureaucratic labyrinth of paperwork, you increase the administrative burden on schools, and you guarantee that eligible, hungry kids will fall through the cracks.
So while we’re here, on the ground, zeroing out a spreadsheet for one elementary school, a much larger, colder, more abstract set of spreadsheets is being drafted in D.C. to undo that work. This isn’t just policy; it’s a statement of values. And that means fighting back, in whatever way you can. Donating, yes, but also calling your elected officials, screaming into the void of their voicemails, and supporting organizations that fight these cuts.
And as for me, I can’t stop. It’s not even a choice now. My inbox is a perpetual motion machine of new schools, new debts, new families needing that little bit of breathing room. If anything, your response has made me more determined, because it’s removed the excuse of futility. Maybe that’s the real change here. Not that the work is finished, but that it’s become a kind of habit. A reflex. A conscious and ongoing refusal to accept that this is just “how things are.”
I’ll keep going. School by school. Debt by debt. Law by law. Until the hydra finally runs out of heads, or I run out of checks. Whichever comes first.
So, thank you. Thank you for reading, for caring, for giving, for reminding me that sometimes the world can be nudged in the right direction. Thank you for proving, at least for today, that change is possible. And thank you, especially, to those who decided to start their own version of this work, wherever you are.
If you need advice, or a spreadsheet, or just someone to tell you that it’s worth it: I’m here.
DJ Bracken lives with his 7-year-old daughter, Liara, and splits his time between coaching basketball and fighting school lunch debt. After personally paying off $835 at a local elementary school, DJ founded the Utah Lunch Debt Relief Foundation, which has raised over $50,000 and paid off the lunch debt of 12 Utah schools. His advocacy helped pass HB100, legislation that changed “reduced-price” lunch kids into “free” lunch kids, and prohibited lunch shaming in Utah schools. Follow his work on his Substack, “Lunch Money,” or donate directly to lunch debt relief at www.utldr.org. Contact him at djbracken@utldr.org.
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